Great efforts are employed in creation of a brand. Used as a form of identification, the trademark gives the product identity in the market and the regions within which the product is availed. Consumers therefore use the trademark to identify or refer to the product.
The trademark selected must be unique in its own way a factor that is considered before registration. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. Product manufacturer in this regard should also consider using a symbol or name that clearly defines the product and where possible with adequate relevance to the type of the product.
Attorney are always at hand to offer assistance in the registration process for those in need. Seeking the services of a lawyer is not a set requirement but one that carries a lot of relevance to ensure the process is conducted smoothly. Fully trained lawyers are equipped adequately to offer the required services in registration.
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To ensure uniqueness of the mark used in registration, there is need to undertake a thorough search of the name or the symbol used. The search process takes place in the office of the registering agency were already registered trademarks and the desired one are compared to ensure there is no similarity. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
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To get the trademark registered there are fees applied but these vary between varying states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. Irrespective of the period for which the trademark will be in use, the fee applied is only at the time of registration.
The process of registration takes time after the initial filing of the registration requirement. To enhance a smooth flow of the process, the applicant needs to maintain a follow-up during the process and provide with further details that may be requested by the registering agency. Registration agencies ensure they provide with a platform through which applicants can make the follow-up with ease and convenience.
Products in the market are identified through use of the trademark used in its registration. It is of paramount importance and therefore need to be undertaken with caution. Following the due process outlined by the registering agencies is the key approach to ensure this is done appropriately. Guidance to ensure a complete and satisfactory process is therefore important and need to be sought from a reliable source by the applicant.